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Deliver TV that is truly personal where, when and how your customers want it.

Consumers want communications experiences to be richer and more integrated. They want their TV, Internet, e-mail, IM, and personal voice services to find them, on whichever device they use, wherever they are, whether at home, at work or on the go. They want simple sign-on and billing. They want personalized, intelligent and seamless interactive features that can enhance and simplify their lifestyles.

Service providers are beginning to introduce IPTV offerings as part of a competitive service bundle designed to give the consumer the greater entertainment service choices they want. Although bundling services may help retain some customers in the short term, bundling continues to rely on separate networks for each type of service.

True services convergence, enhanced by the Lucent IP Multimedia Subsytem (IMS) architecture, is an opportunity to move beyond conventional bundled services to create profitable, personalized, blended lifestyle services that:

• establish greater value with the consumer
• improve customer acquisition and retention
• reduce price erosion and commoditization

IMS-enabled network elements play an important role in meeting customer expectations for reliability and performance, and allow operators to derive premium value from their network investments. These elements interoperate with the IMS architecture to provide dynamic resource allocation and QoS policing, enabling the network to adapt to particular customer and application needs.

Another key factor in the success of IPTV and blended lifestyle services is the availability of a scalable, highly-reliable carrier Ethernet infrastructure that can support thousands and even millions of users and video streams while delivering the expected user Quality of Experience. With multimedia services, every user becomes a network monitor, sensitive to even minor network interruptions requiring providers to support network reliability, availability and bandwidth guarantees , higher than ever before.

By partnering with Lucent, you can:

• Leverage Lucent IMS to provide the flexibility and unified control required to dynamically provision and manage services.
• Integrate unique Bell Labs multimedia innovations to deploy the latest broadband, video compression, and service interworking technologies
• QoS, scalability, reliability, high availability and security with Lucent next generation optical and carrier Ethernet infrastructure
• Rapidly integrate best in class IPTV and IP Multimedia Technologies to optimize network resources and speed time-to-market for new services with field-proven LWS integration and multi-vendor support.
• Dynamically adapt and brand the scalable middleware Subscriber User Interface (SUI) from Lucent and Orca Interactive as you see fit - Maximizing the value of your brand with consumers.

IPTV is just the beginning. With Lucent, you will be able to go beyond traditional service offerings to provide powerful, high-demand IP Multimedia applications such as:

• Universal Name Resolution: Retrieve personal and business e-mail, voicemail, and instant messages from any device at any time
• Personal Phone Book Applications: Access a universal address book on any device to initiate any form of communication (voice, video, IM or e-mail)
• Caller ID on TV: Displays Caller ID information on the TV screen and allows consumers the option to pause programming, answer the call or send the call to voice mail.
• Video and Data Services Bundling: Customers use their TV to experience personalized, interactive communications browse the web, shop, or vote in interactive programs, or access their voicemail or e-mail
• Locator for Family Finder applications: Locate specified friends and family members from their TV, using their loved one's existing cell phone presence enablement features.
• Mobile Multimedia: Access TV services from any location, using any device, while enjoying the same selection, look and feel of home applications.

• Scaled for the mass market: Lucent IPTV/IP Multimedia Solutions are field-tested, highly scalable and built to deliver a truly personalized multimedia experience
• Extensive IP Video expertise: Over 100 video experts, 1,800 service experts, 800 system integrators
• One contact to leverage multi-vendor technologies: From network to head-end to set top boxes, LWS helps you design solutions that stand apart for their accessibility and ease of use.
• Best-in-class access, transport and head-end solutions: Lucent access solutions, including the Lucent Multimedia Access Platform, Stinger® DSL Access Concentrators and the AnyMedia(r) Access Systems deliver reliable and mass-market scalable video, voice, and data performance. Lucent's high-performance optical and carrier Ethernet transport equipment, including the Metropolis® multiplexers, LambdaUnite® optical switches, Lucent Ethernet Routers, and partner IP solutions with Juniper Networks provide high-volume video traffic aggregation and transport. Middleware solutions for IPTV from Lucent and Orca Interactive provide customizable, and scalable user interface solutions for consumers.
• Decades of experience integrating new technologies: Lucent Worldwide Services has been providing complete lifecycle support in business and network integration consulting to service providers worldwide for more than 15 years.