Deliver More,
Get More
The key to generating revenue is to position the service provider at the heart of the customer experience. New and compelling applications and services inspire customer loyalty, and this can translate into higher revenue per user.
For service providers, the opportunities are immense: Conservative estimates show that billions of devices will connect to the network in the next ten years, drawing millions — or even billions — of new users. But it will take innovation and exceeded expectations to capture customer interest and secure new revenue.
- Consumers want richer content like enriched voice calling and multimedia chat, and high-quality video calling has become a high priority.
- Enterprises expect to deliver enhanced network-based services. They want to offer users richer experiences through applications that let them manage their connection to the smart grid, track changes to mass transit status in real time, or keep up to date on a hospital patient’s condition and recovery.
Take the lead
Expand the innovation ecosystem quickly
Use the network to seize new enterprise and consumer market opportunities:
- Fuel innovation with open, secure access to network assets
- Build powerful ecosystems focused on high-margin applications and content
- Develop business strategies to capture emerging opportunities
Bring innovative applications to market with the Open API Platform. Develop a successful developer program with comprehensive tools to build, test, manage and distribute applications throughout the applications lifecycle. Learn more
Captivate with new media and conversations
Expand revenue and increase brand equity with service offerings that:
- Empower customers to connect, share and organize conversations
- Manage, market and monetize digital media and applications
- Offer personal, seamless and social video experiences
Generate revenue with the Alcatel-Lucent Digital Media Store. Deploy an end-to-end hosted and managed service that simplifies retailing and discovery of applications, e-books and other mobile content across any network and connected device. Learn more
Enhance the real-time customer experience
Hit revenue targets by making applications and services easier to purchase, own and use:
Use Motive Customer Experience Management Solutions to make it easy for consumers to purchase, own and use new devices, applications and services at home or on-the-go. Learn more
Seize the multi-screen opportunity
Increase media revenue and secure customer loyalty with solutions that:
- Extend superior content, cross-screen services and QoE to every device
- Facilitate profitable partnerships with content providers and broadcasters
- Increase efficiency within media operations
Generate revenue with multi-screen video. Adapt and extend TV and video services to smartphones, tablets, PCs and more. Attract and retain customers with any content, anytime, on any screen. Use social media to encourage customers to build communities around content. See the multi-screen opportunity.
Increase value with mobile advertising
Use the network to give consumers opt-in opportunities for targeted business offers:
- Provide businesses with better results from their advertising efforts
- Enable advertisers to provide better targeting and ROI
- Give consumers access to the offers they want when they want them
Generate revenue with the Optism™ Mobile Advertising Solution. Leverage customer relationships to create an advertising inventory. Help advertisers and brands engage customers in one-on-one conversations. Deliver added value to customers. Learn more about Optism™.
Explore untapped markets
Give high-growth, rural markets access to wireless networks driven by solar or other green energy sources. Bring revenue-generating services to the more than one billion people who lack access to reliable electrical power.
Generate revenue with mobile money services that fill the gap in high-growth markets with underdeveloped financial systems. Provide secure fund transfers to people and businesses through mobile phones. Use established customer relationships to encourage and facilitate service adoption. Learm more about Mobile Wallet.
Streamline application and service delivery
Differentiate and succeed in today’s changing communications environment with new business models that streamline service delivery. Reduce time-to-market for new services while tightly managing costs and risks.
Generate revenue with the Alcatel-Lucent Transformation Advantage™ Framework, a proven global methodology that provides the structure, processes and tools required to successfully transform networks and business. Make the best use of assets. Learn about the Transformation Framework.
