Alcatel-Lucent Market Advantage is a unique program available to qualified customers that incorporates a broad portfolio of marketing tools to position service providers for success. The components of this comprehensive program include:
Market Entry Strategies and Tactics including market research, market segmentation, product naming, offer development, competitive positioning, pricing and more.
Trial Market Support and Case Histories provide some of the most powerful sales tools for service providers.
Sales Training that helps stimulate demand for services, with proven sales aids and comprehensive solutions curriculum for sales personnel.
For more details and customer testimonials, please see our Market Advantage Brochure, or contact your Alcatel-Lucent account representative.
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- • End-user trial support
• Competitive sales aids
• Sales training
• Commercial media
and press launch
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