Alcatel-Lucent
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Market Advantage Program and End-user Research

 
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Alcatel-Lucent Market Advantage is an exclusive resource created to help service providers identify market opportunities, develop marketing plans and accelerate sales. Qualified customers have access to exclusive tools like market research and analysis, innovative sales tools, market trial support, sales training, collateral and lead generation programs.

Primary market
research
Revenue forecasting
Value proposition
Go-to-market recommendations
End-user trial support
Competitive sales aids
Sales training
Commercial media
and press launch
Customer-focused events
Advertising
Seminars, webcasts
Lead generation

         

 

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See the Latest from the Market Advantage Youth Lab

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Spotlight

Marcio Nespatti

Economic Recovery - Discovery
The economic breeze has turned chilly around the world. Watch Marcio Nespatti, Alcatel-Lucent Senior Manager for Corporate Marketing Programs, speak about what the company is doing to help its customers see the light at the end of the tunnel.
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